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Harry Potter mobile games magic up $1 billion in global player spending

Mobile games based on the Harry Potter IP have generated a combined $1 billion from player spending worldwide across the App Store and Google Play, Sensor Tower Store Intelligence data reveals. The highest revenue-generating mobile title to utilize the license is Harry Potter: Hogwarts Mystery from Jam City, which has accumulated more than $400 million in revenue since its release in April 2018.

The number 2 top grossing title based on the franchise is Harry Potter: Magic Awakened from NetEase with approximately $358 million. The title is currently only available in select markets such as China, where 90.6 percent of its revenue is generated, as well as Taiwan, Hong Kong and Macau.

Harry Potter: Puzzles & Spells from Zynga ranks number 3 with more than $218 million. Geolocation AR title Harry Potter: Wizards Unite from Niantic, meanwhile, ranks No. 4 with $39.6 million. Harry Potter: Magic Awakened ranked as the number 31 revenue generating IP-based mobile title worldwide between January 1 and September 30, 2022, accumulating $85.4 million.

It ranked above titles such as FIFA Online 4 M from Nexon and Game of Thrones: Conquest from Warner Bros. Analyzing just titles based off of book licenses, Magic Awakened ranked No. 1 by player spending during the period, followed by Puzzles & Spells at number 2 and Hogwarts Mystery at number 3. Sherlock from G5 Entertainment and Peter Rabbit: Hidden World from Poppin Games round out the top five at number 4 and number 5, respectively.

The United States ranks as the number 1 market for Harry Potter games by player spending, accounting for $374.8 million, or 36.6 percent of total revenue. China ranks number 2 with $324.3 million, or 31.6 percent, via iOS alone (Sensor Tower does not track spending on third-party Android stores, such as those found in China), while Germany rounds out the top three with $51.6 million, or 5 percent of total player spending.

The post Harry Potter mobile games magic up $1 billion in global player spending appeared first on BGR India.



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